Hellmann's, a brand that has always been present on Brazilian tables, was looking to strengthen its share of the food service channel in salads. The challenge for Matriz Escritório de Desenho was to make this strategy a reality, beginning with the packaging.

The project placed emphasis on consultancy in order to define the shape of the bottle and the design of the visual identity. The outcome was a product range that was closer to the language of classic salad dressings like olive oil, balsamic and other vinegars.

The Hellmann's brand wrapped up in taste, quality and lightness. 
The new packaging performed exceptionally well in the market, achieving significant differentiation, both visually and in terms of shape, from similar products found in Brazilian restaurants.

Scope:
Packaging design
Structural design consultancy (shape)