Gebon Sorvetes has expanded its portfolio by launching a range of flavored and nutritious ice creams for kids. The outcome of the project was a range of products named BUUU. A family of multicolored monster characters that interact playfully with the children.

The characters were inspired in the format of a popsicle, while their textures are drawn from vernacular elements in popular and Brazilian indigenous handcraft paintings.

Scope:
Visual identity
Logo design
Naming
Characters development
Packaging design