Get inspired, go for it, have fun.
Quem disse, berenice? Hair makeup
The brand proposal is: "get inspired, go for it, have fun. Enough of this yes-you-can, no-you-can't, we want you free.

The quem disse, berenice? hair range project, besides the visual identity, involved creating a verbal identity (product names), icons, and an information hierarchy, in addition to the choice of packaging for the range.
Visual identity
Packaging design