With 50 years in Brazil, Melitta®, the coffee specialists, are proposing that: "Always being aware of, and open to, feelings makes every experience more intense. It's not just about opening our eyes every morning, waking up to life means being ready to enjoy every moment of the day. A freshly-brewed coffee has the power to trigger the senses. That is why, everything we do is so that everyone can enjoy the best freshly-brewed coffee there is."

Matriz brought the brand proposal alive in the design of the packaging, thereby participating in launching its new positioning.

Scope:
Packaging design