A new brand for new times.
This important Brazilian company embarked on a new strategy aimed at the pharmaceutical segment. The new identity had to be a moment of transition between the previous status and the company?s new vision.

The project was inspired by the universe of science and health, resulting in a contemporary logo built with a baston font and a symbol (DNA/H) that synthetized important pillars of the new corporate strategy.
The brand relays the vocation of those looking to evolve, grow and look to the future without losing their essence.

Corporate identity
Total Identity