This important Brazilian company embarked on a new strategy aimed at the pharmaceutical segment. The new identity had to be a moment of transition between the previous status and the company?s new vision.

The project was inspired by the universe of science and health, resulting in a contemporary logo built with a baston font and a symbol (DNA/H) that synthetized important pillars of the new corporate strategy.

The brand relays the vocation of those looking to evolve, grow and look to the future without losing their essence.

Scope:
Corporate identity
Total Identity