Freedom of choice.
Present in over 13 countries, with more than 8,000 health clubs in Brazil and 25,000 worldwide, there are 450 types of sport to choose from with a lot of flexibility. Wherever the user may be, there will be an accredited health club gym around the corner. Gympass is a corporate benefit that unites companies, users and health clubs. A pass for better humor and health of those engaged in physical activities, their performance in their life and in their work.

The total identity project started with the design of the trademark, its symbol consisting of moving triangles that represent a pass to health and good humor, freedom of choice and the integration of the players in the system: companies, users and health clubs.
An identity developed to perform in both analog and digital environments.
Total identity
Logo design
Management system