Lightness and flavor.
Every choice has an enjoyable and balanced taste. It is with this in mind that Salada is present in the daily lives of its consumers. They are suggesting that it is possible to have healthy habits without depriving oneself of the pleasure of really good food.

Translating this concept was the challenge our office faced. The priority of the project was to design a new trademark for Salada and an identity system consisting of rectangles in strong colors that supports the information about the variants, differentiating them.
A collection of images of flavor illuminated by the sun, superimposed on a white wood texture complete the message.

Total identity
Logo design
Packaging design
Management system